[CF] Ji Chang Wook solicits hugs for Hug Campaign


“Let’s hug together!” says Ji Chang Wook. Oh yes, we’d love to! If only we could…

As a model for outdoor wear Northcape, Ji Chang Wook lends his support for the “Hug Campaign” in a campaign video.

“Hello, I am Hyungji Fashion Group’s Northcape model Ji Chang Wook.

Everyone, do you often say words like ‘thank you’ and ‘I love you’ to your parents?

When busy with schedules, it is true that it’s difficult to meet our parents,

but whenever there’s time,  I take the effort to hug my parents often.

Whenever you hug, your happy hormones (endorphins) increase

and your stress decreases, so do hug your parents more often.

To make your parents happy, do take on the challenge to hug today.

Let’s hug together.”

Meant as a campaign to encourage the public to express their love and care for others, the Hug Campaign is a new initiative by Hyungji Group, the parent company of Northcape.

Here’s another video of him cheering on together with actresses Ha Ji Won, Park Jin Hee and Son Ye Jin, who are also models of Hyungji Group’s various brands.


Hyungji Fashion Group

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