Around the end of November 2012, the W-Foundation (Wisdom for Future Foundation) of South Korea, a non-profit charitable organization (in conjunction with the National Geographic Channel) was tasked with spreading awareness about the urgency of protecting the environment in order to take action by ‘going green’ in our daily lives and to make the Earth safer for our children’s future.  As part of the W-Foundation’s ideas to raise awareness of such was the gathering together of several Korean actors (including our very own Ji Chang Wook), singers and sports figures in a chorus to perform in a music video entitled “Beautiful World.”

Taking its cues from the previously recorded USA for Africa’s “We Are The World” in 1985, several well-known entertainers such as singers Insooni, Jo Sung Mo, Tiger JK Kim, Rainbow, Secret, B.A.P, The One and Girls Day; actors Park Soo Jin, Cho Yeo Jeong, Kim Sung Eun, Eom Ki Joon, Yoon Shi Yoon, Min Hyo Rin, Baek Jin Hee (and Ji Chang Wook); and sports stars Kim Nam Il and Kim Hyun Soo (and many others) joined their voices together as part of the W-Foundation’s “지구를 사랑하면 행동하라” / “If Love Earth, Take Action” awareness campaign.  Digging through The Kitchen’s archives, we just happened to still have a copy of the original performance.  Take a look!

Fast forward a little over 4 years, and more than 100 stars will be participating in the W-Foundation’s “Hooxi Global Nature Conservation Fund Raising Campaign” telethon, which will be staged at the Seoul Myeongdong Arts Theater, beginning at 4:00pm on 22 December 2016 and continuing its broadcast for 72 straight hours.  (Note: We have no information yet if Ji Chang Wook will be appearing at this telethon, and will update this post as more information is known.)

In conjunction with the upcoming telethon, W-Foundation has released a CD compilation entitled “Hooxi, the Beginning” with two other songs previously written and performed on behalf of the Foundation.  This digital CD is to be released on 22 December 2016 through the usual Korea and Japan music portals at varying  costs (depending on your purchase portal of choice), with all proceeds going towards the Foundation’s International Climate Refugee Relief Fund.

Song 1 is entitled “Together as One,” written by Sam Carter and featuring such entertainers as Jang Hyuk, Kim Yoo Jung, Yoon In Young, Ailee, Kim Tae Woo (G.O.D), Brian (Fly to the Sky), Seo Moon Tak, and many others.  Song 2 was previously released in 2014 and is entitled “Talk About Love,” which also features even more entertainers, such as Kim Soo Ro, Daniel Choi, Kim Jung Hoon, Kim Jae Won, Kim Sung Kyun, Yeo Jin Gu, Kim Jong Kook, Park Kun Hyung, Donghae (Super Junior), Son Seung Yeon, Sam Hammington, Shin Shin-Soo, Lee Ji Hoon, Hyun Bin, and many others there as well.  (Song 3 is the afore-mentioned “Beautiful World.”)

The W-Foundation’s ongoing conservation campaigns also include global participants chef Jacques Perrin, singers Akon, Shakira, Katy Perry, Lady GaGa, Adele, Matt Damon, and Jennifer Lopez, in addition to footballer Cristiano Ronaldo.  If you want to read more about the W-Foundation and its good works, visit their Facebook page at https://www.facebook.com/Wisdomforfuture/.

Thanks to the W-Foundation of South Korea and the National Geographic Channel for the use of their video.