Ji Chang Wook has been chosen as the new celebrity endorser for Korean cosmetic brand 24 Miracle!
24 Miracle is a Korean cosmetic brand selling mainly facial masks. The brand seeks to develop healthy cosmetic products made from organic ingredients that will benefit women’s skin.
A spokesperson of the brand explained their choice of model, “Ji Chang Wook’s sophisticated features and comfortable charm is an image that matches well with our brand concept and he will be able to highlight our brand identity, which is why we decided to appoint him as our new model.”
The spokesperson also added that the brand will be rolling out its marketing campaign overseas. Hopefully we can get to see Ji Chang Wook’s face in stores overseas too!
Source: Money S