As rumoured a month or so ago, Ji Chang Wook will be endorsing for the Chinese distributor of Lonsdale clothing and accessories. Lonsdale is a boxing, mixed martial arts and clothing brand that was founded in London, England in 1960. The company is named after Hugh Cecil Lowther, the 5th Earl of Lonsdale. Many famous boxers sported Lonsdale togs during their time in the ring, such as Muhammad Ali and Sugar Ray Robinson, and Lonsdale branched out from there with celebrity endorsements beginning in the late 1970s.
A couple of small teaser videos were provided by Lonsdale, so enjoy!
Because watching individual clips might not be satisfying enough, we decided to make a compilation video!
Credit: Lonsdale Weibo