
In one of the more stranger examples of Korean marketing practices, the cosmetics company formerly known as 24MIRACLE has changed its branding name to Dhele, while continuing to feature Ji Chang Wook as one of its endorsers.

In one of the more stranger examples of Korean marketing practices, the cosmetics company formerly known as 24MIRACLE has changed its branding name to Dhele, while continuing to feature Ji Chang Wook as one of its endorsers.

On 14 September, Korean cosmetic company 24MIRACLE released its third in a series of CFs featuring its endorser Ji Chang Wook, along with some additional promotional news. Let’s take a look!

Has it already been a little over 1 year since 24MIRACLE announced that Ji Chang Wook would be its exclusive endorser for their cosmetic products? Well, it has and 24MIRACLE is celebrating in grand style!

24MIRACLE comes through yet again, with a second CF of their endorser Ji Chang Wook that was filmed before his enlistment. This time around, Wook describes the wonders of 24MIRACLE’s new Essential Aqua Mist toner. Let’s take a look!

As previously announced on 28 February, 24MIRACLE is running a lucky draw contest where people could win one of Ji Chang Wook’s outfits that he personally wore during his pre-enlistment CF filming and other promotions! The lucky draw is open to both domestic and international fans, so here’s a tutorial on how to enter!