As previously teased in his Instagram post, Ji Chang Wook is the new model for EOS China!
EOS, which stands for Evolution of Smooth, is a beauty brand that produces lip balm and skin care products. Ji Chang Wook is appearing in the brand’s ads targeted at the Chinese and Taiwanese markets.
He will also be making a trip to Taiwan on 22 September to promote the brand and meet his Taiwanese fans, who will be chosen based on a lucky draw conducted last month.
Here are some pictures of him shared by EOS:
Posing with an EOS lip balm backstage at his recent Nanjing concert.
Update 8 September: EOS has also broadcast their first CF featuring Ji Chang Wook:
Credit: EOS China weibo
Ji Chang Wook's Kitchen 
May i know where is his fan meeting will be held today and also what time?
If you did not obtain an entry pass as part of the lucky draw, the fan meeting is a closed event and not open to the public.
Seriously?…huhu…i thought it’s open to the public!.anyway thank you i really appreciate your reply!..so sad 😯😯
Aaaargh..video clip! Happiness! JCW’s just sooooo cute and adorable. From this marshmallow cuteness to lethal weapon on Sep 23! Hahaha..
He has such smooth and kissable lips! Besides lip balm, he would be a great model for toothpaste too. Perfect smile !!!
thanks for the pics… and i’m an EOS user!
He looks great as always, but I love his lips on the first few pictures, but I don’t care to see men in overly or intensely pink lipstick shades.
…His lips how dew-drops on the morning…nothing only to kiss it…really,really
Thanks for this post Gabby.
JCW has such sexy lips. Who better to promote lip balm? Wise choice EOS! And thanks for all the pretty pictures Gabby!
that still won’t get me to buy the products but i will surely take one of him please, the original one!