As previously teased in his Instagram post, Ji Chang Wook is the new model for EOS China!
EOS, which stands for Evolution of Smooth, is a beauty brand that produces lip balm and skin care products. Ji Chang Wook is appearing in the brand’s ads targeted at the Chinese and Taiwanese markets.
He will also be making a trip to Taiwan on 22 September to promote the brand and meet his Taiwanese fans, who will be chosen based on a lucky draw conducted last month.
Here are some pictures of him shared by EOS:
Update 8 September: EOS has also broadcast their first CF featuring Ji Chang Wook:
Credit: EOS China weibo